WHO WE ARESince 2004, Progettica-Accelerators of Growth has been the consultancy of choice in the Horeca.

Progettica is a consulting firm for businesses operating in the Out of Home channel. Our clients are the large branded industry, distributors, organized food service operators, and investment funds. We have specific skills, knowledge, data and methods for a market as complicated as Away From Home is; we also support medium-sized companies on more general issues. We assist realities aimed at the Italy market and -thanks to a network of local correspondents- also at numerous European and non-European countries, thanks to our ability to interpret the peculiar phenomena of the horeca.

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Progettica, un nome che fonde in sé Progettazione e Strategia.

We believe that doing business is generating value for the remuneration of labor, invested capital and for the human fulfillment of people.
We are growth accelerators.

Our name sounds like us: we support companies with concreteness and helping them realize projects; we help our clients at the strategic and operational level: we are business men and women and we know the difference between slides and practice.

We assist production and distribution companies to read the market and enter it or reorganize it, reengineer processes, develop products, define and plan strategies, internationalize, implement new projects, optimize functions, change competitive positioning, update the organization. We work for large companies, and meet the quality standards of multinationals, but also with many medium-sized companies, and we know and admire the flexibility of Italian entrepreneurship and management.

The experiences, skills, data and concreteness you need in two specialized business units: Industry and Distribution.
We are a team of about 20 senior professional profiles, including consultants and researchers, from the corporate world. We bring a wide range of experience gained in FMCG both in Italy and abroad, from the industry and distribution side.

Established in 2004, we are now organized into two business units: industry and distribution. Over the years we have built the two main databases in Beverage and Food, with exclusive quali-quantitative dimensions; we are able to provide market numbers with unique speed and depth, and to help our clients read and use them with maximum actionability. We have also built Ristochain, the most comprehensive and in-depth database in the organized foodservice world, and we help our clients adequately address the challenges of the modern horeca

We are skill integrators: we have a significant network of experts that we can activate on specific needs.

Progettica is led by 4 partners with great experience, supported by a team of experts and managers coming from major distribution, retail, manufacturing companies and research institutes.

Alessio Bonacina

Partner - Logistic Competence Center

Alessio started his activity in 1996 in the Customer Service & Purchasing department of a primary multi-channel beverage distributor. In 1999 he became Logistics Manager of a BU of the Heineken-Partesa Group.

He developed analysis and mapping models of optimized logistics processes for wholesalers. In 2004 he was Co-founder & Partner of Progettica, responsible for the Logistics Competence Center 



Maurizio Odelli

Partner - Commercial Competence Center

His career began in 1988 in the Horeca channel of Nestlé-San Pellegrino, managing purchasing groups, mapping and analyzing commercial processes, defining product productivity indices, and then moving on into National Key Account roles.

In 2001 he became Commercial Manager of a BU Partesa – Heineken Group, and reorganised its commercial policy, through a particular approach to the market for sub-channels.

In 2003-2004 he joined one of the biggest food distribution companies and then co-founded Progettica, becoming the leader for the Commercial Competence Center, with particular reference to activities such as sales network diagnostics, commercial audit and product/channel/margin matrix models. 


Damiano Possenti

Partner - responsabile Business Unit industria

Damiano graduated in Economics from the Catholic University of Milan and holds a Master degree from Columbia University in New York. He has worked in the UK, Germany and the USA. In 1995 he joined Partesa (Heineken Group) specializing in Trade Marketing for distributors. In 2000 Damiano moved to marketing roles in Heineken in Italy and then in the US. 

After a stint in export Damiano joined Lavazza as a Business Developer and delivering numerous M&A deals. He was responsible for the capsule business in North America and Europe. In 2015 Damiano joined the innovation team, working on the creation of new products and services.  

He has been a partner of Progettica since 2018 and is responsible for the Industry BU. 



Alberto Scola

Partner e CEO

In 1982 he started as a wholesale entrepreneur in the Ho.Re.Ca. and retail distribution, bringing his company to €15m in turnover in a few years.

Alberto became active with leading roles in the steering committees of beverage distributors consortia. In 1999 he became CEO of a major Partesa’s BU (Gr. Heineken).

He successfully ran the turnaround of one of the biggest food distributors in Italy. In 2004 he founded Progettica. 


Moreno Grasso

In addition, the Management Control and Financial Planning area is coordinated by Moreno Grasso, a manager with extensive specific experience. He started as credit manager and then administration and control manager of a medium-sized furniture company.
In '90 he joined the CONAD group in Lombardy as manager of management control and then also as manager of information systems. He then worked in large logistics companies as AFC manager and personnel manager. He worked for the leading consortium of bakery machine manufacturers, implementing the company ERP and overseeing the budgeting, management control and cost accounting process. In Progettica since 2004.


Angelo Grisolia

The “Sales and Commercial Organization Competence Center” is managed by Angelo Grisolia, a manager with great experience in this field. After graduating from Bocconi University, Angelo has contributed to the development of primary companies in the Food (dry and fresh) and Beverage markets, in all sales processes and channels (Wholesalers, Direct, Modern Trade), with direct involvement in Change Management.

In over 20 years he has led more than 1,500 salespeople ranging from Partesa (Heineken Group), Metro C&C and Rovagnati (cured meats).


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